How to Create Effective Landing Pages for Your Websites

An online marketing strategy is not complete without a good landing page. Landing pages are important in capturing the attention of your visitors on the site. Study shows that it has the capacity to drive sales and generate leads if curated properly.

Regardless of the kind of website or online marketing, landing pages play a huge role. It can increase conversion rate and keep clients engaged. One of the ways to create a great landing page is by crafting a headline that is compelling enough for readers; something that is click-bait worthy.

There are more steps to take, but you need to stay on this piece to learn all. Now, for the steps to create effective landing pages for your websites.

1. Outline Your Goals for the Landing Page

Every action you take on your business and even on your website must have a goal. This will guide you to know if the action is productive in the long run or if it was a complete waste of time. Here, you need to determine the goal for creating the landing page, as it will help you curate it in the right direction.

Some of the goals you might want to add to your list are content download, product promotion, event registration, lead generation, and a few others. All these are profitable to your business.

2. Create a Compelling Headline

The first thing someone sees is your healing. It can either compel them to enter the major or leave it. Your headline serves as a clickbait for landing pages. Therefore, you need to create a headline that makes the visitor want to know more. It needs to be clear and concise, specific with a tone of urgency, and it must focus on benefits.

3. Use Visuals that are Engaging on the Page

Analysis shows that pages with videos and images attract people and cause them to stay even more than pages with only written content. So, if you want your landing page to be outstanding, add visuals. You can add product images, infographics or icons, or fun images and videos.

4. Write a Copy that is Persuasive

The trick to writing a great landing page copy is making it easy to read and persuasive enough for readers to want to take action. To do this, make sure to add benefits and create a sense of urgency in the writeup. Additionally, add bullet points.

5.   Add a Call to Action

The call to action button should come after the copy. It should be visible, it should align with your goal and must be action-oriented. Could be a download bar, sign up, get started, and a few others.

6.   Create a Section that Builds Trust and Credibility in Clients

Your business has a higher chance of success if clients trust it to deliver a good product or service. To create this trust in first time visitors, you can add testimonials of your previous jobs, case studies, certifications, reviews, and a few others.

Adding this to a landing page makes it one of the best for visitors to see. It can boost conversion rate and drive heavy sales for your brand. Also, people will recommend your brand to others. After all of these, make sure your services don’t disappoint.

At Neoverce, your website is our priority and we can help you with a better landing page. To reach us and get our services, click here.