What content should I have on my website? (content development for sales)

Do you know that the kind of content you have on your website can determine your number of regular visits and conversation rate? 80% to 90% of visitors have come to your website with an expectation for the kind of content they would find. If they don’t find enough, they could assume that it is a scam site or just move to the next, thinking you are not serious. So, you need to get this on check.

One of the kinds of content every website should have is the About-Us content. They help to enlighten the visitors more about what the company is into see if it can be of help. There are even a few more you need to consider. Maybe you don’t know, which is why I asked.

If you want to know more, continue reading this article, as I have packed packed it with all the information you need. Let us get into it, properly;

1.     Create a distinctive homepage

One of the first pages a visitor sees when they visit your site is your homepage. It is so important because it, most times, determines whether these people continue to other pages or leave. Use a catchy headline that ignites their interests and adds a visible call to action. The CTA can be a signup bar, a section to explore your products and services, or to make them read more on other pages.

2.     Add an About Us Content

This is where you tell your viewers about your brand. Here you can share your brand story, values, and even history if necessary. You can share the history of the company, starting from when it came as an idea, the achievements it has had so far, the team and the capacity it works in, and a few more.

3.     A Product and Services Content

Here, you need to introduce your products and services in simple and clear terms, so every visitor will understand what you do. They can only patronize what they understand. Make sure to describe the products vividly, add the specifications and costs, and then add good-quality image representations. Also, customer reviews can come in to add credibility and make your services more convincing.

4.     Blog or Resource Content

These are important to educate the visitors. You can feed them information about the industry that they might not know. Some of them will not turn clients, but they will keep visiting the page to learn or even refer your company to friends.

5.     Privacy Policy and Service Terms

Privacy policy and service terms are important to let the clients know how the brand operates. Here they will find out how you collect, store, and use their data, building transparency, and then trust. Also, state the terms of your service clearly so they won’t be caught by surprise when they don’t meet the terms.

6.     FAQ Content

Frequently Asked Questions, as the name implies, are questions relating to the brand that people ask often. If it comes up most of the time, it means more people will ask. So, to save them the stress, answer the questions in this sector.

7.     Contact and Support Information

Write out the means through which people can contact your customer support team if they have any difficulty. It can be phone digits for calls, email addresses, or live chat links.

Having all these contents on your site will ensure that you get and keep your visitors. Also, it will clear any doubt in them that your company or the site might be a scam. More so, it gives room for more opportunities, as word of your brand could be getting to more people.

At Neoverce, your website is our priority and we can help you with more content ideas to keep it standing. To reach us and get our services, click here.